Describe the document. Get the document.

Templates assume your situation. Plain English describes it. The engine designs the outline either way.

Thinking Plans · 4 August 2026 · 4 min read

There are more document types than any picker can hold — a co-op restructuring memo, a school expansion case, a farm succession plan. The moment a tool forces one of those into a generic business-plan template, the reader can tell.

Two doors, one engine

Pick a card when a known type fits — funding, feasibility, operational, marketing, growth, tactical. Otherwise describe what you need in a sentence or two and the engine designs a bespoke outline: sections, order, and what each one has to prove. You see the outline before anything is written.

The 'What gets written' preview is not decoration. Rearranging or cutting a section there is far cheaper than editing it later.

Say who is reading it

The single highest-leverage input is the reader and the decision they must make. A document written for a credit officer and one written for a co-founder share facts and share nothing else.

Put this to work on your own venture

Describe the business once and the engine researches, drafts and scores the document — then tells you what changed when you come back to it.

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