Pricing
Start free. Pay when your plan keeps thinking.
Static templates are free everywhere. What you pay for here is a plan that re-reads its evidence, scores itself honestly, and rewrites what no longer holds.
Starter
Prove the idea on paper.
Free
- 2 active plans
- All 8 plan types
- AI-drafted sections with live research
- One-pagers & print-ready PDF
- Grounded SWOT & foundations
- Honest quality score
Pro
Plans that keep thinking.
$12/mo, billed annually
- Unlimited plans & versions
- Thinking Loop: re-scan, diff & auto-proposed edits
- Derived plan chains (business → strategic → action)
- Word & spreadsheet exports
- All 5 document themes + branded
- Public share links & plan library
- Priority live research
Studio
Plan together, decide faster.
$31/mo, billed annually
- Everything in Pro
- Invited editors & reviewers
- Section-level comments & review links
- Shared team library
- Workspace branding
- Up to 5 seats included
Payments open soon — waitlist members get founding-member pricing. No card required today.
Compare plans in detail
| Feature | Starter | Pro | Studio |
|---|---|---|---|
| Build | |||
| Active plans | 2 | Unlimited | Unlimited |
| All plan types (business, strategic, action…) | |||
| Live market research in sections | |||
| Thinking Loop re-scans & auto-edits | |||
| Derived plan chains | |||
| Document | |||
| One-pagers & full-length documents | |||
| Print-ready PDF | |||
| Word & spreadsheet exports | |||
| Document themes | 2 | 5 + branded | 5 + branded |
| Share & collaborate | |||
| Public share links | |||
| Invited editors & reviewers | |||
| Section comments & review links | |||
| Seats included | 1 | 1 | 5 |
Questions, answered
- Is the free tier really free?+
- Yes. Starter is free with no card required — describe your venture in plain English and walk away with a real, researched plan. Upgrade only when you want the plan to keep evolving.
- What does 'plans that keep thinking' mean for billing?+
- On Pro, a saved plan never goes stale: re-scan its market evidence, see what changed, and accept proposed edits. That continuous intelligence is the core of the paid tiers — not storage or seat counts.
- Can I switch or cancel anytime?+
- Absolutely. Monthly plans cancel at the end of the current cycle; annual plans are refunded pro-rata within the first 35 days. Your plans stay readable in your library even after downgrading.
- Do you offer student pricing?+
- Yes — students and educators get Pro at 50% off with a valid academic email. Verification happens at sign-up once checkout opens.
- When does checkout open?+
- Payments are not live yet. Join the waitlist with your account email and founding members will be offered early pricing before general release.
Your first plan is free — and it starts thinking immediately.
Describe the venture in plain English. Get a researched, scored, beautifully formatted plan you can keep, share, and evolve.
Start a plan