Your numbers need a narrative — and vice versa

Projections that nobody can explain are not conservative. They are unreviewable.

Thinking Plans · 25 July 2026 · 5 min read

Financial sections fail in two directions. Either the table appears with no explanation of where the growth rate came from, or the narrative promises a trajectory the table never shows.

One source, two expressions

Projections here are structured data, not prose that happens to contain digits. That means figures are grouped and aligned consistently, currency is set once from your country and lifted into column headers rather than crowding each cell, and the narrative is generated against the same table the reader is looking at.

  • Edit a figure and the surrounding argument can be regenerated against it.
  • Export the same table to a spreadsheet so a reviewer can test it.
  • Assumptions behind each driver are written where the reader will look for them.

State the driver, not just the result. 'Twenty per cent growth' is a claim; 'a second van adds eleven delivery slots a day' is a model.

Put this to work on your own venture

Describe the business once and the engine researches, drafts and scores the document — then tells you what changed when you come back to it.

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