Two facts change the tone of almost any document: how the venture is legally constituted, and who holds what in it. They sit in the venture profile, so every plan you build from that profile inherits them.
Legal structure
The list is worded for your country — sole trader and Ltd for the UK and much of the Commonwealth, sole proprietorship and LLC for the United States, and a plain international list everywhere else. 'Not yet decided' is a legitimate answer; the engine will treat it as an open question rather than inventing an answer.
Owners, stakes and contributions
Add a row per owner: name, role, percentage held, what they put in (cash, equipment, property, intellectual property, sweat equity) and what that was worth. The studio adds the percentages up as you type and flags a table that doesn't reach 100%.
- Funding documents — business plans, pitches, financial plans, prospectuses — name the owners and never contradict the stated stakes.
- Governance and decision-making language follows the structure: a partnership reads differently from a single-member company.
- The quality meter asks for owners and a balanced equity table on documents where a reader would expect them.
Ownership detail is optional. Leave it blank and the document simply won't make claims about it — but a reader deciding whether to lend or invest will usually want it.